Online Business Masterclass: Sell Your Own Digital Products

Find a great digital product idea, validate it, and define your purpose, customer problems, and unique selling proposition to stand out from competition and build a successful business foundation.

Identify the right digital product for your business by evaluating your idea, audience demand, and competition, then match your skills to options like courses, templates, coaching, or podcasts.

Define your purpose by identifying the problem customers face and building the right digital product to solve it, from affordable books and beginner-friendly courses to accessible video solutions.

Define your unique selling proposition by showing how your digital products—stock photography, digital downloads, and printables—are more accessible, affordable, and beginner-friendly.

Join this crash course to build online courses as digital products, covering tools, platforms, pricing, course structure, topic validation, recording techniques, case studies, and best practices.

Discover what online courses are, why video-based, bite-sized lessons attract a global audience, and how turning your skills into a course builds credibility and potential passive income.

Learn recommended tools for creating online courses across beginner, intermediate, and advanced setups, from a webcam and USB microphone to smartphone video, screencasting software, lavalier or shotgun mics, and lighting.

Record directly to your computer with a screen recording app like Screenflow or Camtasia, using built-in editing and a USB microphone for clear course videos.

Explore platforms to sell online courses, comparing marketplaces like Udemy and Skillshare with self-hosted options such as Teachable, Thinkific, and Kajabi, and weigh control, pricing, data, and marketing implications.

Validate your course idea with soft and hard validation, using search trends, platform insights, and pre-sale tactics on Teachable or Kickstarter.

Learn how to structure an online course with introductions, sections of focused videos covering one skill each, practical length guidance, and downloadable materials.

Compare my online courses across Skillshare, Udemy, and Teachable, from a 25-minute Skillshare project to a 23.5-hour Udemy masterclass. See premium bundles on Teachable and features like workbooks and certificates.

Explore what coaching is, its benefits, and when to choose individual versus group formats. Learn the tools, Teachable and Calendly, pricing, and real-world examples for building online coaching programs.

Identify essential tools to run an online coaching program, including computer, USB microphone, high quality webcam, and lighting, plus automation with Zoom, Google Meet, Google Forms, and ConvertKit or Mailchimp.

Design coaching programs by defining one-time or ongoing formats, targeting clients' core problems with pre-call questionnaires, tailored options, clear milestones, and ready-made email and worksheet templates.

Learn to set up a coaching program in Teachable, customize landing pages, configure pricing and intake forms, integrate Calendly and payments, and manage client pages and milestones.

Learn to set up a coaching program with Calendly, customize availability and duration, collect intake information, integrate calendar and payments, and embed scheduling on your site.

Set a high-ticket coaching price by starting with your hourly rate and adjusting for expertise, audience, competition, market, and coaching format.

discover why ebooks are a prime digital product for online businesses, covering creation, design, formats, platforms like amazon, pricing, and turning ebooks into passive income with real-case examples.

Discover writing and formatting tools to create and publish your own book, including Word, Google Docs, Scrivener, Om Writer, and Kindle Create, Vellum, Kitabu.

Design book covers for the screen with simple imagery, bold text, and high-contrast colors for thumbnails. Choose Photoshop or Canva, or outsource, considering platform specifications like size and pixels.

Learn how to turn your eBook into a physical book using print-on-demand platforms like Amazon KDP, Blurb, Lulu, or BookBaby. Explore formatting, pricing, and selling considerations to maximize revenue.

Explore the Amazon KDP dashboard, publish and manage Kindle books, upload manuscripts, and generate ISBNs. Learn about free promotions, paid units, royalties, Kindle Unlimited, and marketing tools to boost visibility.

Discover how ebooks power a business by using free giveaways and audience blasts to rank on Amazon, gather reviews, and drive traffic to your courses.

Create a professional audiobook to reach a broader audience, grow passive income, and learn cheap, easy production methods and four audiobook types (book, live seminars, podcast style, interview).

Identify essential audiobook gear: USB microphone, pop filter, computer, and recording software. Consider Blue Yeti or Blue Snowball and Audacity with a manual; optional iPad or Kindle aids silent reading.

Record your audiobook with your own voice or hire a professional narrator through freelancer sites like Fiverr for a radio-style voice. Evaluate options by reviews and quotes for fast delivery.

Record your audiobook in Audacity by selecting the right microphone and mono settings, monitor with headphones, test the setup, and save your project frequently for editing and exporting to MP3.

Explore audiobook platforms like a6 and Author Republic to submit and distribute your audiobook, compare exclusive and non-exclusive royalties, and choose production options to maximize earnings.

Discover essential podcasting tools, from smartphones and USB microphones to editing software like GarageBand, Audacity, and Adobe Audition, plus hosting options including Libsyn and Anchor.

Discover how podcast hosting and cross-platform distribution work, compare top apps like Apple Podcasts, Spotify, and Google Podcasts, and learn how a single upload reaches multiple platforms.

Develop your podcast idea and format by aligning with your business or passions, and evaluate solo, interview, and documentary styles, including pros and cons.

Record a USB microphone close to you, monitor levels to avoid clipping, dampen echo, and use QuickTime, GarageBand, or Audition for multi-track recordings.

Learn how to publish and manage your podcast on Anchor.fm, upload and edit episodes, configure distribution to Spotify, Apple Podcasts, and Google Podcasts, and monetize with sponsorships and embeddable players.

Publish and manage your podcast with Libsyn, including uploading episodes and configuring the feed and artwork. Track stats, optimize metadata for distribution, and embed the player on your website.

Explore how podcasts fuel a digital business by teaching online courses, featuring case studies like online course masters, interviews, topic research, monetization strategies, and growing an audience.

Webinars require registration, are private events with on-stage teaching and scarce recordings, boosting show-up rates. Live streaming on social media is public, open, entertaining, and viewable live or later.

Identify five essential tools for a webinar: a usb microphone, a pop filter, a webcam, webinar software, and a laptop, to ensure high-quality audio and video throughout the session.

Create and customize a webinar with Jet webinar, from template selection and registration page design to email funnels and live or simulated broadcast, then start the broadcast.

Learn how a membership site gates content behind a login to create a steady income source. Build with easy tools, from free to professional, using Teachable from scratch.

Compare self-hosted WordPress membership tools with pre-built platforms like Teachable, Thinkific, and Kajabi, and learn pricing, setup speed, and how to choose for fast monetization.

Create a Teachable membership site by signing up, naming your school, building a curriculum with sections and lectures, and adding videos, PDFs, and audio for a ready-to-launch online business.

Analyze competitors in your topic to set a price range and prove value with high-quality information. Choose pricing models—free, one-time (lifetime or yearly), payment plans, or subscriptions—based on your niche.

Compare two membership site models—self-hosted WordPress with OptimizePress and premade Teachable/Thinkific—and review real-case outcomes from Camino de Santiago membership, including modules, pricing, and member details.

Learn two tools to build a subscription service: online card payments (PayPal, ThriveCart, or Teachable) and a website or membership site for online courses, with setup for automatic monthly billing.

Learn to create a PayPal subscription plan for digital products, using a business account, manage subscriptions, set pricing options, currencies, trials, and auto billing.

Learn to create a ThriveCart subscription program for digital products, set monthly plans with a seven-day trial, automatic renewals, and seamless checkout and membership access.

Learn to create a subscription program in Teachable by setting up pricing plans, including monthly, annual, and lifetime options, and integrating a membership-style course with pdfs, videos, and more.

Learn to price your subscription services by analyzing competitors, valuing information, and targeting your audience with real-world examples from Netflix, Disney, and Bob Proctor.

Demonstrates a subscription model for online courses using teachable, offering unlimited access to all courses through a marketing academy membership with a $9 monthly recurring plan and a 30-day trial.